About Heartell Press
Heartell Press is a women-owned and operated small business based in Indiana. Their story started when printmaker and illustrator Rachel Kroh was inspired to hand-carve woodblocks and print them to make cards after she had trouble finding the kind of warm, sincere designs she wanted to send to her mom who was diagnosed with cancer in 2012.
What is Letterpress?
Letterpress is a printing process that has been around since the middle ages. Once the standard for printing; metal or wood type is inked and pressed against paper. The technique produces an impression in the paper making it different from offset or digital printing. Each color is applied separately, some cards go through the press five or six times.
Letterpress is distinctive for its tactile quality and makes for a product guaranteed to impress.
